If green beauty is your go-to, you might know a thing or two about organic beauty products. Unfortunately, you might also be familiar with the fact that these words snowball into buzz words used by just about anyone, even by those who offer highly diluted products where the active ingredient does not constitute more than 25% of the content.
Natural and clean labeling in cosmetics is highly subjective due to a lack of regulatory bodies. A product filled with alcohol and water is natural, but we would not expect you to buy such a product if you knew that these two ingredients were forming more than 70% of your beauty serum. As such, our initial desires before we began our company, were three-fold:
Phaedra Botanicals' Priority No. 1: Return to Dynamic Undiluted Ingredients
When we began our research for Phaedra Botanicals’ first product we wanted to offer a clean extract with zero alcohol and zero water. We required the most precious from nature undiluted. We had to go back to the source and ignore the conventional ways of making skincare.
From our colleagues who work in the lab, we learned that a single ingredient could demonstrate a broad-spectrum-antioxidant activity, from the poorest to the most potent. The power of the plant relied directly on the place of cultivation. Thus we had to search for pristine and protected orchards where the soil would not be contaminated and therefore, could carry clean fruits.
We wanted the product unaltered and not-diluted, and free from harmful contaminants, thus we had to subject it to thorough analysis that could demonstrate high antioxidant content to prevent the need for additives, as well as the absence of toxic compounds. These priorities led us to a meticulous selection of the fully-ripe organic Ente plum fruits grown in the protected orchards in France.
Phaedra Botanicals' Priority No. 2: Return to Fresh
In skincare, most cosmetic labs have high MOQ (Minimum Order Quantity) because, unfortunately, most of the products out there are massively produced. Why? Massive production is cheaper. Making small batches can be impractical and expensive.
On the other hand, making skincare at home can not match the strict Good Manufacturing Practices (GMP) that offer unified quality control and prevent any contamination, which is critical in undiluted, water-less skincare that contains no preservatives.
A natural ingredient is most potent when fresh, in the same way, that fresh fruit is most nutritious when picked from the fully ripe tree.
For this reason, we returned straight to the source, working directly with producers while collaborating with labs that are ISO- and GMP-certified and accept the production of small quantities.
Phaedra Botanicals' Priority No. 3: Purity
The third of the essential matters in our skincare is knowing the purity of each ingredient. For that reason, we work in close collaboration with various labs or producers that subject their raw material to thorough analysis, including external contaminants, such as heavy metals that are not controlled in organic farming. It allows us to offer a truly pure product of extraordinary quality.
Measuring the bio-active compounds within, checking the purity of each ingredient, and keeping our skincare undiluted makes our Ex Prūnīs suitable even for those with sensitive skin that look for BEYOND ORGANIC.