Our Purpose & Distinction

When we started Phaedra Botanicals, we wanted to achieve several particular goals. We wanted to offer the best from the European flora in the most potent and purest form. Most potent meant never diluted, purest entailed free from harmful contaminants.
We wanted to offer full transparency for every single ingredient.
In today's world, this is most prominent, because the environment where the plant grows determines its antioxidant potential as well as purity. Consequently, a wild-harvested plant from the remote unpolluted areas can prove more efficient and purer in its form than a plant grown in organic farm neighbouring with a large city. There were many brands that were providing skincare lovers with long-ingredients-list, certified organic, vegan, and a few companies even offered small batches.
Our primary focus has subsequently shifted on undiluted skincare; that meant free from water, alcohol, essential oils, basically any additives. At the same time, we wanted each ingredient thoroughly checked for harmful contaminants, such as heavy metals and mycotoxins and fully transparent, meaning those who select our products would not only know what component it contains but where each ingredient originated.
We need to talk about heavy metals
Largely unregulated in organic farming in Europe, heavy metals represent a real concern. As such, we have decided to upgrade the standard as we set on a mission to create transparent and beyond organic beauty products.
How do we do it?
We work solely with producers who subject their raw ingredient to the heavy metal analysis.
We review each ingredient separately, taking into account up to date scientific publications and limits considered safe for consumption (WHO, EU).
We acquire or discard the raw ingredient. Only the ingredient with heavy metal levels considered safe for consumption makes it to our final product.

What does it mean?

It means the raw components in our products undergo tests for harmful contaminants, including heavy metals. Following the Ayurvedic principle "If you cannot eat it, do not apply it on your skin" we follow the directives considered safe for consumption. As such, our raw ingredients comply with the EU directives EC 1881/2006, EC 629/2008 and EC 420/2011.